Client Spotlight: Renewal by Andersen

Client: Renewal By Andersen

Project: Monthly Hosted Spots

We certainly appreciate every single one of our client-partner relationships, but a few of them have that ‘little something extra’ – and our ongoing creative partnership with Renewal By Andersen is definitely one of those relationships.

Our team at PHC provides RBA a monthly bank of creative hours – which they use those hours to have us write, shoot, produce, edit and deliver TV, digital, and social spots in three of their markets across the country – and it works like a charm.

Even though our RBA marketing contact is in Kansas, we are in constant, regular communication – and work about 1-2 months ahead on video spots/content. We often work with the RBA team here in Columbus to capture footage as needed and/or edit special content for their partnership with the NHL’s Columbus Blue Jackets. We customize the content for each market and deliver to their respective local distributors every month – just like clockwork!

We’ve worked closely with RBA over the past couple of years to develop a consistent look, feel and voice for their video content. They do massive amounts of direct mail and other direct-to-consumer marketing – and we’ve worked hard to make sure those efforts are in sync and support one another. The partnership really is a win-win, in that they have a consistent, single monthly investment; and we deliver regular, fresh, custom broadcast, digital and social video content.

Creative Nerd Side Note: We produce all kinds of different spots – branding, marketing, promotional/offers, COVID-19 response, etc. for RBA. Earlier this year, we planned & executed a ONE DAY studio shoot with an on-camera spokesperson & customers offering testimonials – and shot almost TWO YEARS worth of ‘hosted’ elements for RBA’s ‘creative library’ – we (and they) couldn’t be happier!

– Rick Green, VP of BizDev & Creative

PHC Team

Collectively, we’re a medley of designers, publicists, digital marketers, creatives, and account execs. And individually, we’re an assorted bag of quirky, fun, and sometimes strange, people who love their places.