Columbus Blue Jackets

Creative, marketing, branding, and content production for the NHL’s Columbus Blue Jackets.

01.

The true definition of teamwork.

Our creative partnership began decades ago—two years, in fact, before the team ever took to the ice—and has continued into the present day. We’ve collaborated with the internal marketing, communications, ticket sales, corporate partnership, sales, and in-game presentation teams to capture and create exciting multifaceted content. The result? Creative that builds the brand, sells tickets, engages fans, activates sponsorships, and excites and informs the community.

A darkened image of a hockey player in a Columbus Blue Jackets uniform, introspectively preparing for a game, with focused lighting emphasizing his concentration.

Hockey Player starring at the camera with lighting effects overlayed

02.

Creative consultation.

We’ve worked on every step of the marketing and branding process with the Blue Jackets team, from strategy sessions, to creative campaign concepts, to the execution of those concepts and campaigns. As a trusted creative partner in both large and supporting roles, we have partnered with the CBJ team to consult and conceptualize, or to oversee a portion of the creative process, campaign, initiative.

03.

Top-shelf content.

We’ve produced content of every kind for CBJ, from the in-arena engagement that gets the fans and team amped (think game opens, headshot packages, in-game features, sponsorship activations, and more), to video-based broadcast, digital, and social content. Commercials, long-form storytelling pieces, and motion graphic and animation content have all been part of our work together.

Columbus Blue Jacket hockey rink with text overlay "We fight for the 5th line" text overlay and a green mascots

CBJ Hockey rink with "We defend our home" text overlayed in all caps

Graphic with the text 'WE. NEVER. QUIT.' in large letters overlaid on a hockey action scene.

Safelite Official Sweater Partner Announcement Video

Large mural of Columbus Blue Jackets hockey players' faces, overlaid on dynamic red and blue stripes.

04.

The rink, and beyond.

Sharing the excitement on the ice means storytelling off the ice. We’ve created arena and downtown banners, designed and developed e-commerce landing pages for season ticket packages, produced still photography, and created non-profit storytelling for The CBJ Foundation. And we’ve embarked on dozens of motion graphic and animation projects, including full graphics packages for the social and digital teams, game coverage teams, and marketing teams. Not to mention an absolutely huge variety of corporate sponsorship activations.

behind the scenes at a hockey rink with dark lighting shooting the Columbus Blue Jackets

A hockey player in a red and blue uniform skating out with smoke around and a digital backdrop with the number '96'.

05.

In the spirit of community.

Throughout our partnership we have worked a wide range of groups within the hockey community, including the Columbus Blue Jackets organization, the National Hockey League, players (including some of the biggest stars in the NHL) and the fans, community organizations, and corporate sponsors that make up the foundation of an incredible sports franchise. We’re proud to be a part of the amazing community spirit behind Columbus and its beloved Blue Jackets.