Post House Creative, lookthinkmake and Compass Form One Agency

Post House Creative (PHC), Columbus, Ohio-based content creation and video production boutique, has acquired lookthinkmake (LTM), an Austin-based advertising and branding firm. This happens on the heels of Compass Communications, an Austin-based public relations firm, having merged with lookthinkmake. LTM will retain its name and current branding, while becoming a More »

Brands: How Visual Identity and Campaign Build Recognition and Narrative

Within marketing and advertising there are two distinct—yet strongly connected—aspects that are important to your brand: visual identity and campaign messaging. At a top level your visual identity is for just that: identification. Your campaign message is where your brand begins to tell a story; campaign is all about communication. More »

Get Your Story Straight: The Difference Between Public Relations, Advertising and Marketing

…These terms are often used interchangeably, but they shouldn’t be. They actually have specific meaning. Marketing Majors Know the Four Ps. Quick old school definition of marketing: Define what the product is. Determine how to price it. Determine how to get to the consumer’s place. Figure out how to promote More »

Jokes that Burn More Than a 155 MPH Serve

The Situation Our client, the Andy Roddick Foundation, is a nonprofit organization that works to expand opportunities for young people to learn and thrive. Fundraising is an essential component to the foundation’s work in the community, helping to expand opportunities for young people to learn and succeed. Each year, the More »

Making Photos Come to Life in a Socially Distant World

Early this year, lookthinkmake began conceptualizing a new campaign for a long-standing client, The Crossvine, a master-planned community in Schertz, TX. As the community has grown, so have the stories and interactions among the residents and their friends and families. More than just homes, this community creates a place where More »

Great Brands Carve Out Their Own Space

Creating public, multifunction spaces requires a balance, blending architecture and art, wayfinding and wandering, and commerce and conversation. We all thrive on chance meetings and surprising discoveries. And we remember the places that make us feel something. Recently, lookthinkmake has had a chance to help create some of those spaces, More »

Part of being good, is being you.

That is why so many successful brands foster culture and community. And a big part of our job at lookthinkmake is acting as a liaison between brand, culture and community. A brand developed through a sound strategic process should relate easily to its audience. Why? It serves a need. Great More »

Keeping Real Estate Real

As humans, we can’t create a neighborhood without a similar toolkit of building blocks to make it function. But we actually do have tremendous influence in how a neighborhood looks and more importantly, how it feels. lookthinkmake has crafted, rebooted, lifted, and expanded brands for over 3,000 acres and over More »

Cracking That Nut: Bringing Pease Park’s New Brand to Life

When it came to rebranding Pease Park Conservancy, we set out to find the heart and soul of Pease Park a new place to play. Pease is Austin’s oldest park. It is active, diverse and host to Eeyore and his colorful friends on the last Saturday of every April, among More »

ColumbusCEO: Post House Creative Uses Innovative Methods to Help Clients Shine