Nature’s Treasures

Honing the brand for a rocking Austin icon.

01.

Celebrating a year of milestones.

Nature’s Treasures is a true Austin original. Known for their wondrous selection of gems, artifacts, and natural decor, as well as community events and in-store practitioners, Nature’s Treasures reached a milestone year in 2025, celebrating 25 years in business, as well as a move to a new store and event center. And as part of the excitement, we partnered with the Nature’s Treasures team to refresh their brand identity and create an outbound multimedia creative campaign, inviting the community to share in the wonders and discoveries that Nature’s Treasures has to offer.

02.

Polishing the brand.

Our first step was to expand the Nature’s Treasures brand identity. Starting with the original wordmark, we created a series of elements to augment the original brand system, while updating the typefaces and building out a gem-inspired color palette. We developed an extensive icon set that connects with all facets of Nature’s Treasures’ offerings, including products, services, and natural concepts—all of which were designed to be used flexibly across all media. In addition, we crafted a toolbox of modular elements, including jewel-toned backgrounds, energetic patterns, 25th anniversary branding, and circular mantra-driven type structures. And, of course, playful badges that feature the brand’s long-standing tagline, “We rock!”

03.

Discover something special.

Nature’s Treasures features a wide array of marvels, including jewelry, precious stones, fossils, geodes, and home decor, just to name a few. And as a destination that features both a retail store and an event center, it was essential to developing a flexible creative campaign style that could address a variety of outreach needs. Inspired by vintage curio cabinets and drawers filled with discoveries, the campaign design features a modular framework to showcase an eclectic variety of imagery, all centered around a thematic headline, as well as the theme, “Discover something special.” The campaign design embraces product photography, illustration, typography and iconography, all seamlessly collected together to fit a multitude of media—and to share a bounty of treasures.

04.

Welcoming the seasons.

There’s always something happening at Nature’s Treasures. So we built the campaign to be completely modular, easily embracing special events, promotions, and happenings throughout the year. Pairing product photography with seasonal imagery, an evocative color palette, and timely headlines, the Nature’s Treasures brand toolkit is ready to celebrate all year round.

05.

A universe of events.

Like nature itself, no two journeys are alike. But many converge at Nature’s Treasures. Known for a wide variety of gatherings, from regular practitioners, to special seminars, to community celebrations—and now with an expanded event space—Nature’s Treasures has news to share regularly. So we created a system of tools and templates, based on the newly-developed brand elements, to assist the team in creating social media graphics, digital announcements, and calendar updates with ease. We provided a library of backgrounds, borders, icons, and size formats to be ready for the Nature’s Treasures team to create from at a moment’s notice. After all, the universe never sleeps.